Eduketing celebrates its VIII Educational Marketing Congress at the Valencia Conference Centre
The objective of this congress is to inform the school community about educational marketing and how they can manage the brand both offline and on social media to optimize their registrations, increase customer satisfaction, understand how marketing actions influence the optimization of results, and have a differentiating role from other offers.
The experts led their presentations on topics such as:
- Coexistence as a differentiating element for choosing a school
- Generating experiences that motivate, empower, and develop people
- Educational innovation in schools as a marketing strategy
- The differentiation of the educational center through sports services
- Different schools: Effective students

díde participated as a sponsor of Eduketing, educational marketing
A differentiating factor of every educational center is, without a doubt, the management of diversity in the classroom. To the extent that we are capable of understanding and managing diversity, with the necessary tools, and promoting a curriculum that knows how to connect with the interests of students, we will be able to advance towards inclusive education with equal opportunities.
And that is the fundamental value of díde technology, a tool capable of managing diversity by facilitating the educational counselor’s collection of information from the child’s environment to identify, early and streamlining the evaluation process, their learning and development difficulties.

The difference, the success of your school
Education professionals and families alike must open ourselves to new methodologies that allow us to better understand the child and their circumstances. There are indicators directly related to their learning, and it is necessary to understand what is happening to them in order to help them.
Numerous schools and psycho-pedagogical centers introduce the díde methodology into their early detection protocols.
“This is a method that helps us with screening from observation, without having to put the child through psycho-pedagogical evaluation, as it is a preliminary step that helps us systematize the observation of those around the student. Less harmful for the student, very fast, and with great time savings due to the use of very affordable technology.” Ana Cobos, president of COPOE

The Díde educational platform has characteristics that make it unique. These are some of them:
- Orienting psycho-pedagogical pre-evaluation (online).
- The child does NOT participate in the detection process.
- Three online questionnaires that collect information on the areas of:
a) Education and Learning
b) Behavior and Social
c) Emotion and Behavior - Rapid identification of up to 35 learning and development indicators.
- Individual and group results report, graphs, and statistics.
- Report of orientation and stimulation guidelines (different for teachers, families, and support teachers).
This tool is essential for managing diversity within the classroom. With this tool, what we do is detect and prevent the difficulties of our students. That is why díde is so important to us, because it helps us in that detection and prevention of difficulties.” Amparo Laliga, psychologist, director of the innovation department at Colegios Grupo Sorolla
The díde team appreciates the interest shown in this educational technology that is revolutionizing the world of orientation and early detection, and to the professionals who are already part of the #efectodide who kindly came to greet us.


